Advertising

Advertising
At Luminary Group we offer comprehensive advertising services that are garnered towards both our B2B and B2C customers. We adopt a strategic approach that integrates multiple advertising tools and techniques, including above-the-line (ATL), below-the-line (BTL), and through-the-line (TTL) procedures that drive impactful results and further boost brand visibility.
For B2B customers, we apply ATL advertising that utilizes traditional methods such as television, radio, and print media to create brand awareness and presence within their respective industries. Depending on our client’s needs we would also apply BTL methods that focus on targeted direct marketing campaigns or trade shows and industry events. Whereas, our TTL strategies flawlessly integrate with our ATL and BTL channels in the form of digital platforms such as social media campaigns, exhibitions, product promotions, etc., culminating in successful and consistent communication with your audience.
When it comes to B2C customers, your brand’s success lies in its personal connection with its consumers. Through our ATL advertising, we influence mass media channels, and in our BTL activities, we focus on solely engaging with your consumers directly in the form of in-store promotions, loyalty programs, and more. Finally, with our TTL approach, we apply our capability to include various marketing channels such as digital advertising, influencer partnerships, etc., that create immersive brand experiences for B2C audiences.
Regardless of your audiences, Luminary Group ensures extensive advertising services that encompass the entire spectrum of ABT, BTL, and TTL strategies. We develop a deep understanding of our client’s brand goals and their industry requirements to execute the epitome of marketing deliverables.

A quick breakdown of our advertising channels and their services:

ABOVE-THE-LINE

  • TV Adverts
  • Cinema adverts
  • Radio
  • Newspaper
  • Magazine
  • Outdoor
  • Press

BELOW-THE-LINE

  • Text Adverts
  • Vertical Banners
  • Email Marketing
  • Digital Marketing
  • Telemarketing

THROUGH-THE-LINE

  • Banners
  • Hoardings
  • Social Media
  • Road Shows
  • Exhibitions
  • Product
  • Promotions
  • Mall Activations

Reap what we influence, Amp your brand’s popularity with our talented social media stars.

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